Optimize Brand was developed in Israel by Crystal Optic. Continual R&D, conducted in partnership with an expert German software company and Japanese developers, has made Optimize a source of cutting-edge technology. Optimize has offices all over the world. From manufacture to post-delivery service, Optimize handles each order with the professionalism gained by more than a decade of experience. Its lenses have a proven record as great lenses in Israel, Europe and Asia.